Following this logic, one would expect a gambler to only play as long as they are winning and then cut their losses when they begin to lose. We repeat jokes that people laughed at, choose jobs that we enjoy and that pay the most money, and avoid behaviors that produce fines. It's far less easy to understand why so many Americans enjoy gambling even though it tends to result in the loss of money.Īs a general rule, we tend to repeat behavior that produces desirable results and avoid behaviors that result in loss.
